Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo! Al Ries

ISBN: 9788888857244

Published:

Paperback

160 pages


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Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo!  by  Al Ries

Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo! by Al Ries
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.Author Biography: Al Ries is perhaps the worlds best-known marketing strategist. He is the coauthor of such international bestsellers as TheMoreTwo world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.Author Biography: Al Ries is perhaps the worlds best-known marketing strategist.

He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia.

She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.



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