American Automobile Advertising, 1930 1980: An Illustrated History Heon Stevenson

ISBN: 9780786436859

Published: September 1st 2008

Hardcover

267 pages


Description

American Automobile Advertising, 1930 1980: An Illustrated History  by  Heon Stevenson

American Automobile Advertising, 1930 1980: An Illustrated History by Heon Stevenson
September 1st 2008 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 267 pages | ISBN: 9780786436859 | 8.39 Mb

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.

Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of impo



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