Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy Roger Brooks

ISBN: 9781283049702

Published: May 10th 2014

ebook

218 pages


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Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy  by  Roger Brooks

Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy by Roger Brooks
May 10th 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 218 pages | ISBN: 9781283049702 | 6.73 Mb

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more thanMoreLoyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps.

Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue, Verizon, Subway, Starbucks, Nordstrom, Wegmans, T.G.I. Fridays, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Mens Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, youll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.



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